In the summer of 2021, I did an internship with Simply Fresh, one of the largest precision farming company in India using hydroponics. Most of my work was around Market Research, both International and local, focused on the hydroponics market, analysing its growth across different countries. It also included an analysis of Simply Fresh and its competitors, both in India and abroad and a detailed price / product comparison of various hydroponics companies across the world. Finally, I was required to summarise a 100 page document on the current global food system and why a change is required therein. I understood, in depth, the shortages and challenges of the current food system, such as increase in greenhouse gas emissions, excessive use of water, etc.
My research fed into the strategy and planning exercise of the company and was very much appreciated by the leadership team.
In SimplyFresh, I learnt about the Hydroponics market, how it works and how it is different from the regular vegetable market. I also got the first opportunity to apply my theoretical knowledge of Market Research into practice.